According to the paraquat lawsuits filed in St. Clair County Illinois, and across the nation, the herbicide paraquat can cause Parkinson’s disease.

An experiment in Southern California in the 1980s showed that MPTP, a heroin contaminant, caused users to experience symptoms similar to those associated with Parkinson’s disease. The experiment demonstrated that the heroin contaminant killed dopamine neurons, the same neurons that are damaged in Parkinson’s disease patients. MPTP and paraquat have chemical structures that are very similar.

The Environmental Protection Agency (EPA) declared in 1997 that the primary route of exposure to paraquat was during the mixing, loading, and application of the herbicide, as well as during the post-application period. The agency also stated that, despite the fact that the herbicide is not licensed for residential use, such exposure is possible for people who live near farms where the herbicide is used.

Over the last two decades, scientists have increased their research into the effects of paraquat toxicity on humans, especially the risk of Parkinson’s disease.

According to a 2009 study published in the American Journal of Epidemiology, any exposure to paraquat within 1,600 feet of a home increased the risk of Parkinson’s disease by 75%.

Environmental Health Perspectives, in collaboration with the National Institute of Environmental Health Sciences, released findings from a comprehensive review of Parkinson’s disease cases and pesticides in 2011. Paraquat emerged as a major concern in this report.

Pesticides that block mitochondrial complexes and those that induce oxidative stress have been linked to Parkinson’s disease. Paraquat works by producing intracellular molecules that cause oxidative stress in cells. According to the report, “Parkinson’s disease was closely correlated with” paraquat. The authors also stressed that the risk of paraquat exposure extends beyond the occupational/agricultural climate, and that many people may be exposed to the pesticide without even being aware of its presence in their surroundings.

The study also found a significantly increased risk of Parkinson’s disease in people who had been exposed to both paraquat and a form of fungicide known as fungicide maneb. Finally, participants in the study who lacked an active copy of a particular gene (missing in 20% of Caucasians and 40% of Asians) were at a higher risk of paraquat toxicity.

The EPA announced in 2016 that it would re-evaluate paraquat, including the possible correlation to Parkinson’s disease.

The Unified Parkinson’s Advocacy Council sent a letter to the EPA on July 24, 2017, in anticipation of the agency’s paraquat registration review. The petition, signed by all council members, listed a laundry list of evidence linking paraquat to the development of Parkinson’s disease symptoms and pathology and concluded by urging the EPA to refuse paraquat’s reregistration.

The letter went on to emphasize the financial costs of Parkinson’s disease, including:

Individual treatment for a person with Parkinson’s disease costs $26,400 per year.

Annual economic burden in the United States between $19.8 to $26.4 billion. Costs associated with dependence on services such as Medicaid, Medicare, and Social Security.

Syngenta and Growmark, the manufacturers of paraquat, were sued on October 6, 2017. The lawsuit was lodged on behalf of farmers and agricultural workers who were exposed to paraquat and developed Parkinson’s disease. Chevron Chemical has been added as a defendant in the case since the initial charge was filed.

The National Toxicology Program (NTP) of the U.S. Department of Health and Human Services released its protocol for a study of paraquat dichloride toxicity and Parkinson’s disease in 2018. Recognizing that hundreds of studies have been conducted to examine the correlation between paraquat exposure and Parkinson’s disease, the analysis will attempt to map evidence that links the two.

How does paraquat work?

Paraquat is sprayed directly onto plants, where it destroys the leaves on contact. When the compound comes into contact with soil, it becomes inactive.

The chemical is sprayed to clear fields before crops are cultivated, as well as to eradicate marijuana crops in Mexico and the United States.

Paraquat is often used as a herbicide for weeds that have gained resistance to Roundup and other glyphosate-based herbicides, according to the Unified Parkinson’s Advisory Council.

What Do We Know About Parkinson’s?

Parkinson’s disease is a debilitating neurodegenerative condition that manifests itself in humans in their middle to late years of existence. Tremors in the arms and legs, weakened coordination and balance, sluggish movements, and rigidity of the body and limbs are some of the effects on the motor system. Such symptoms are due to the brain’s gradual degeneration of dopaminergic neurons.

Parkinson’s disease is the second most common neurodegenerative disease in the world. The disorder is chronic and progressive, with current medical treatments only providing partial relief of symptoms. 

While genetic factors play a role in a small percentage of Parkinson’s disease cases, the primary cause of Parkinson’s disease has remained unknown for many years. A growing number of scientific studies in recent years have linked Parkinson’s disease to environmental exposures such as pesticides.

Theories On The Causes Of Parkinson’s Disease

The cause of Parkinson’s disease is unclear, but there is some evidence that genetics, environmental factors, or a combination of both which play a role. It is also likely that the disease has more than one cause. Scientists commonly agree that Parkinson’s disease is caused by a combination of biology and climate in the majority of people who have it.

There is already a tremendous amount of research being conducted in order to find out what causes Parkinson’s disease and if it can be prevented or cured. When doctors diagnose Parkinson’s disease, they often use the word “idiopathic” (ID-ee-oh-PATH-ik).

There are also studies that have linked pesticides and herbicides to Parkinson’s Disease, tremors, and renal failure and paraquat lawsuits are being filed by lawyers in Evansville, Indiana.

Factors of origin of Parkinson’s Disease

Scientists estimate that hereditary factors account for fewer than 10% of Parkinson’s disease cases. The most common genetic effect that causes Parkinson’s disease is a mutation in the LRRK2 gene. The LRRK2 mutation is more common in families with North African or Jewish ancestry. Mutations in alpha-synuclein have also been found to cause Parkinson’s disease, but these are extremely rare. In the majority of cases, no primary genetic cause can be identified. Beate Ritz’s presentation on Genes and the Environment can be seen here.

Environmental considerations

Certain environmental factors, such as prolonged exposure to pesticides or heavy metals, as well as repetitive head injuries, may raise the risk of Parkinson’s disease. Most people do not have a specific environmental cause for their Parkinson’s disease diagnosis, and since several years can pass between exposure to an environmental factor and the start of Parkinson’s disease symptoms, establishing the connection is often difficult. However, it is likely that environmental factors do affect the development of Parkinson’s disease, perhaps more so in people who are also genetically predisposed.

Such potential dangers

Other factors can increase a person’s risk of developing Parkinson’s disease. Since Parkinson’s disease is most often present in adults over the age of 50, age is the most important risk factor (although diagnoses can occur in much younger people). Men are also more likely than women to develop Parkinson’s disease. Caucasians seem to be more affected by Parkinson’s disease than African Americans or Asians. The exact associations between each of these causes and Parkinson’s disease are unknown.

Sliding door hardware can be found with many different materials. Choosing the right one will result in a design that’s uniform, giving a clean look to the space while giving a nice unique appearance. From slate, to stainless steel, and everything in between, there are stores (such as documented by Modern Barn Door Hardware) that have it all.

You can select all the finishes and accessories to make your door perfectly match your space and personality. The only limit is your imagination.

Why Barn Doors?

Sliding barn doors are a great option to open up your space and increase the amount of light that comes in.

A popular style for barn door hardware uses the exposed gears and bolts as part of the design. This flair for design is found in many kinds, from the most rustic and traditional to the most modern, precise and industrial.

The easiest way to install a barn door is to select a complete sliding door kit that comes with all the necessary pieces. The best sliding door kits are made to order by high-quality manufacturers, as careful labor is devoted to each individual kit to ensure it lasts long, is sturdy, and operates safely.

Exposed wheels at the top of the door add an extra industrial chic look.

Specialty Doors (read more at Soft Close Barn Door Hardware) offers the widest variety of barn door hardware and sliding door hardware to suit your budget.

Each piece of barn door hardware is made to match your specifications and finishing needs.

Accordion doors are only one way you can save and utilize valuable building space that you otherwise could not if standard doors were in place.

Easily go from old and outdated to clean and modern by simply replacing a swing door with a modernized stainless steel kit.

You will not find a better value on the market than Heavy Duty Sliding Barn Door Kits from MWE and KrownLab, made in Germany and the USA respectively.

Barn doors have the ability to completely transform the look of a building with one simple feature.

Specialty Doors is an excellent company if you are looking to purchase hardware for your doors, whatever the material, from solid wood to glass.

Even the best sliding barn door hardware on the market will not function or look right without a quality installation.

Savings on installation costs often more than make up the price difference for higher quality hardware.

The number of uses for a kit can make a difference depending on what kind of problems you face.

Modern sliding barn doors are one of the most popular designs due to their clever, creative spin on an tried, tested and true mechanism.

You can fit one seamlessly into a curved wall to achieve a look not possible with other door types.

Lead times depend on the complexity of the project and the time of the order.

Made-to-Order Stainless Steel Barn Door Hardware

Each barn door hardware kit is crafted and finished in house to meet your design needs and specifications. To learn how to order a custom kit that matches your exact specifications, read more at http://artgalleryyouchi.com/how-sliding-door-hardware-has-evolved-in-the-modern-era/.

Sliding door hardware can be found with many different materials. Choosing the right one will result in a design that’s uniform, giving a clean look to the space while giving a nice unique appearance. From slate, to stainless steel, and everything in between, there are stores (such as documented by Modern Barn Door Hardware) that have it all.

You can select all the finishes and accessories to make your door perfectly match your space and personality. The only limit is your imagination.

Why Barn Doors?

Sliding barn doors are a great option to open up your space and increase the amount of light that comes in.

A popular style for barn door hardware uses the exposed gears and bolts as part of the design. This flair for design is found in many kinds, from the most rustic and traditional to the most modern, precise and industrial.

The easiest way to install a barn door is to select a complete sliding door kit that comes with all the necessary pieces. The best sliding door kits are made to order by high-quality manufacturers, as careful labor is devoted to each individual kit to ensure it lasts long, is sturdy, and operates safely.

Exposed wheels at the top of the door add an extra industrial chic look.

Specialty Doors (read more at Soft Close Barn Door Hardware) offers the widest variety of barn door hardware and sliding door hardware to suit your budget.

Each piece of barn door hardware is made to match your specifications and finishing needs.

Accordion doors are only one way you can save and utilize valuable building space that you otherwise could not if standard doors were in place.

Easily go from old and outdated to clean and modern by simply replacing a swing door with a modernized stainless steel kit.

You will not find a better value on the market than Heavy Duty Sliding Barn Door Kits from MWE and KrownLab, made in Germany and the USA respectively.

Barn doors have the ability to completely transform the look of a building with one simple feature.

Specialty Doors is an excellent company if you are looking to purchase hardware for your doors, whatever the material, from solid wood to glass.

Even the best sliding barn door hardware on the market will not function or look right without a quality installation.

Savings on installation costs often more than make up the price difference for higher quality hardware.

The number of uses for a kit can make a difference depending on what kind of problems you face.

Modern sliding barn doors are one of the most popular designs due to their clever, creative spin on an tried, tested and true mechanism.

You can fit one seamlessly into a curved wall to achieve a look not possible with other door types.

Lead times depend on the complexity of the project and the time of the order.

Made-to-Order Stainless Steel Barn Door Hardware

Each barn door hardware kit is crafted and finished in house to meet your design needs and specifications. To learn how to order a custom kit that matches your exact specifications, read more at http://artgalleryyouchi.com/how-sliding-door-hardware-has-evolved-in-the-modern-era/.

Heat and humidity can certainly bring down performance in the workplace. You can make conditions more comfy for work or home by setting up air conditioners if the work area is large, in which case one little a/c unit would not be enough. So, if you wish to cool the entire house or the workplace you require to install main air conditioners.

Typically air conditioning deals with the principle of moving heat from one station to the other with the help of a transferring media which is a refrigerant typically referred to as Freon. There are two parts in air conditioners as it is a split system. One part is the air handler which is placed inside the house and the other part is the condensing unit which is located outdoors.

In order to cool the inside of your house, the air conditioners remove the heat from the air inside and transfer it to the air outside the building. The indoor part of the system consists of a refrigerant coil across which the indoor air is passed and then it is released outside. This process brings down the temperature inside to the preferred level based on the thermostat setting. Here is a great contractor that can help you decide: Aloha Heating & Cooling air conditioning repair service auburn ca

 
They serve these and surrounding locations:

• affordable air conditioning service loomis ca
• aloha air conditioning service penryn ca

Helpful Hints for Purchasing Air Conditioners

You must choose the system that would match your regional climate and the overall cooling load. You can either go in for evaporative coolers that are useful in arid and hot areas such as the southwest or you can choose the compressor-driven air conditioners. You will also have to work out the size of the system needed.

When you are looking for a main air conditioner, you must look for a SEER rating greater than 12.0.

If you have ducts for an existing forced-air heating system, the central air conditioner system could be connected to these ducts, depending upon their size and the relative heating and cooling loads of your house. You can take the guidance of a great HVAC specialist in this regard.

For efficient operation of a central air conditioner system, correct sizing and installation are important. It will be hard to regulate humidity with too large a system and if the unit is too little, you might not get sufficient cooling on very hot days. Effectiveness can come down with inappropriate unit location, absence of duct insulation, inappropriate duct sealing, and inaccurate refrigerant charge.

Important elements which must be considered while purchasing a central air conditioner system are: provision of a fan-only switch, a filter check-light and an automatic-delay fan switch. You must also choose a central air conditioner system that does not make too much sound.

If the outside (compressor) unit of the central air conditioners requires to be changed, you must find one, which will work with the existing indoor (blower coil) unit. An old blower coil would not appropriate for an extremely efficient outside unit.

It is necessary to get an electrical contractor to examine your house’s electrical supply such as the voltage and amperage capacity prior to setting up air conditioners, as it requires a constant 230-volt circuit and 20 to 50 amps of power.

Summing Up

You can make conditions more comfy for work by setting up central air conditioners if the location is large, in which case one little air conditioner would not be enough. Typically central air conditioners work on the principle of moving heat from one station to the other with the help of a transferring media which is a refrigerant typically known as Freon. There are two parts in central air conditioners as it is a split system. In order to cool the interior of your house, the central air conditioners remove the heat from the air inside and transfer it to the air outside.

Heat and humidity can definitely bring down productivity in the office. You can make conditions more comfortable for work or home by installing air conditioners if the work area is large, in which case one small a/c unit would not suffice. So, if you want to cool the entire house or the workplace you need to install main air conditioners.

Usually air conditioning deals with the concept of moving heat from one station to the other with the help of a transporting media which is a refrigerant commonly known as Freon. There are two parts in air conditioners as it is a split system. One part is the air handler which is positioned inside the house and the other part is the condensing unit which is located outdoors.

In order to cool within your house, the air conditioners get rid of the heat from the air inside and move it to the air outside the building. The indoor part of the system contains a refrigerant coil across which the indoor air is passed and then it is blown outside. This procedure reduces the temperature level inside to the wanted level according to the thermostat setting. Here is an excellent contractor that can help you decide: [dcl=8667]

 
These contractors serve these and nearby cities:

• [dcl=8668]
• [dcl=8669]

Beneficial Tips for Buying Air Conditioners

You need to select the system that would fit your local environment and the overall cooling load. You can either go in for evaporative coolers that work in hot and arid regions such as the southwest or you can select the compressor-driven air conditioners. You will likewise need to work out the size of the system needed.

When you are looking for a main air conditioner, you need to look for a SEER score greater than 12.0.

If you have ducts for an existing forced-air heater, the central air conditioner system could be linked to these ducts, depending upon their size and the relative heating and cooling loads of your house. You can take the suggestions of an excellent HVAC contractor in this regard.

For effective operation of a central air conditioning system, appropriate sizing and installation are vital. It will be hard to control humidity with too large a unit and if the unit is too small, you may not get sufficient cooling on really hot days. Effectiveness can come down with improper unit placement, lack of duct insulation, improper duct sealing, and inaccurate refrigerant charge.

Important aspects which need to be considered while buying a central air conditioning system are: provision of a fan-only switch, a filter check-light and an automatic-delay fan switch. You need to likewise select a central air conditioning system that does not make too much sound.

If the outside (compressor) unit of the central air conditioners needs to be replaced, you need to find one, which will be compatible with the existing indoor (blower coil) unit. An old blower coil would not appropriate for a highly effective outside unit.

It is necessary to get an electrician to examine your house’s electrical supply such as the voltage and amperage capacity prior to installing air conditioners, as it needs a consistent 230-volt circuit and 20 to 50 amps of power.

Summing It All Up

You can make conditions more comfortable for work by installing central air conditioners if the location is large, in which case one small air conditioner would not be enough. Usually central air conditioners work on the concept of moving heat from one station to the other with the help of a transporting media which is a refrigerant commonly understood as Freon. There are two parts in central air conditioners as it is a split system. In order to cool the inside of your house, the central air conditioners get rid of the heat from the air inside and move it to the air outside.

 When you seek help from a chiropractor, the doctor will suggest different treatments to alleviate your pain. What are some of the more common techniques that chiropractors use to help their patients feel better?

Diversified Technique – This method is focused on three things – fix joint dysfunction, address spinal misalignment and restore mobility and movement. With this method, a patient can see an improvement in their range of motion. About 98 percent of chiropractors suggest this method for their patients, with 70 percent using it.

Gonstead Adjustments –  this chiropractic method is reserved for only the best and well trained chiropractors like this one: https://www.yelp.com/biz/richard-j-werner-dc-houston. This method helps in restoring normal disc alignment and bringing back maximum mobility. The chiropractor will manipulate the pelvis and/or lower back as the patient sits or lays down.

Spinal Decompression – This technique is useful for treating lower back pain problems due to slipped, herniated, degenerated or bulging discs. A special table is used to slowly stretch the spine, allowing more fluid, blood and oxygen to move through the discs and spine.

Spinal Manipulation – Chiropractors and physical therapists use spinal manipulation to improve nerve function, alleviate joint pressure, and decrease inflammation. It’s similar to the diversified techniques but using more stretching and gentler thrusting motions.

Thompson Drop Table – This uses a special table made of padded platforms with drop mechanisms that allows the practitioner to drop as they apply a quick thrust to perform the adjustment. The motion is gentle and mimics a light vibration.

 When you seek help from a chiropractor, the doctor will suggest different treatments to alleviate your pain. What are some of the more common techniques that chiropractors use to help their patients feel better?

Diversified Technique – This method is focused on three things – fix joint dysfunction, address spinal misalignment and restore mobility and movement. With this method, a patient can see an improvement in their range of motion. About 98 percent of chiropractors suggest this method for their patients, with 70 percent using it.

Gonstead Adjustments –  this chiropractic method is reserved for only the best and well trained chiropractors like this one: https://www.yelp.com/biz/richard-j-werner-dc-houston. This method helps in restoring normal disc alignment and bringing back maximum mobility. The chiropractor will manipulate the pelvis and/or lower back as the patient sits or lays down.

Spinal Decompression – This technique is useful for treating lower back pain problems due to slipped, herniated, degenerated or bulging discs. A special table is used to slowly stretch the spine, allowing more fluid, blood and oxygen to move through the discs and spine.

Spinal Manipulation – Chiropractors and physical therapists use spinal manipulation to improve nerve function, alleviate joint pressure, and decrease inflammation. It’s similar to the diversified techniques but using more stretching and gentler thrusting motions.

Thompson Drop Table – This uses a special table made of padded platforms with drop mechanisms that allows the practitioner to drop as they apply a quick thrust to perform the adjustment. The motion is gentle and mimics a light vibration.

Shopping online! The Online world indeed is basking in the limelight considering the fact that it gives parents more options when it comes to finding and purchasing clothes and other items for their toddlers than ever before.

If you’re interested in  Spanish Baby Clothes  look no further than Avas Wardrobe

And,how about not finding the right clothes for your toddler even after those time-consuming,manual searches? This is why online shopping is emerging fast as a channel to bring the items right in front of you,with thousands to choose from. The Online world has become an exciting tool that puts vast relevant information just a click away.

With the growing competitions amongst the online retailers,good deals,convenience,and preference abound on the Online world. Before you use what the sites has to offer,be “cyber” smart to make the most of your online experience.

Choices and offers at your disposalDiscounts: Interestingly,some of the best discount stores that sell toddler clothes are some of the best online retailers. Each online retailer offers direct sales from their web site,and they have pretty almost everything you could need in terms of toddler clothing,and offer it all at prices that won’t burn a hole through your pocket.Designer Baby Outfits: Designers are going online at last! From Chic Toddler clothing to punk and trendy wears,online shopping offers you much beyond your travel experiences to the outlets.Just Browse! With literally hundreds of websites offering toddler clothes at all price ranges and designed to meet all specifications,just keep browsing– compare pricings,and just pick your preference.Follow these principles while toddler clothes online

• Keep a tab on the kind of material and the quality the online retailer is offering.
• Consider unisex clothes even if you are purchasing a little one cloth before the toddler’s actual birth. This is the beat part of a little one’s cloth.
• Make the most of online offers. On the internet offers are much below the other offers made by physical retailers because online retailers need not maintain an outlet to showcase their merchandise. Since they are not spending in maintaining a physical shop,they can offer you items much more affordable.
• Consider the pros and cons of the toddler cloth features. You might not end up disappointed upon delivery of the goods.

Follow these basic rules while shopping online for your toddler clothesThis guideline is not only for shopping your toddler’s clothes,but for you to consider while shopping for any merchandize online: Use a secure server and browser with industry security standards before you enter credit card relevant information online; research the target site and verify the companies for authentication through contact relevant information such as business name,address and telephone numbers; avoid using debit cards and consider calling up to take in your orders instead; and print out relevant information on your order when you place it and keep the copies.

Following these tips will protect you from getting ripped while shopping online.

For more information visit www.avaswardrobe.co.uk

Shopping online! The Web indeed is basking in the limelight considering the fact that it gives parents more options when it comes to finding and buying clothes and other items for their babies than ever before.

If you’re interested in  Spanish Baby Clothes  look no further than Avas Wardrobe

How about Hassles? How about long check-out lines? How about Traffic? And,how about not finding the right clothes for your baby even after those time-consuming,manual searches? This is why online shopping is emerging fast as a channel to bring the goods right in front of you,with thousands to choose from. Indeed,the Web has become an exciting tool that puts vast information just a click away.

With the growing competitions amongst the online retailers,good deals,convenience,and preference abound on the Web. But before you use what the sites has to offer,be “cyber” smart to make the most of your online experience.

Preferences and offers at your disposalDiscounts: Interestingly,some of the best discount stores that sell baby clothes are some of the best online retailers. Each online retailer offers direct sales from their web site,and they have pretty almost everything you could need in terms of baby clothing,and offer it all at prices that won’t burn a hole through your pocket.Designer Toddler Outfits: Designers are going online at last! From Chic Little one clothing to punk and trendy wears,online shopping offers you much beyond your travel experiences to the shops.Just Browse! With literally hundreds of websites offering baby clothes at all price ranges and designed to meet all specifications,just keep browsing– compare pricings,and just pick your preference.Follow these principles while baby clothes online

• Keep a tab on the kind of material and the quality the online retailer is offering.
• Consider unisex clothes even if you are ordering a little one cloth before the baby’s actual birth. This is the beat part of a little one’s cloth.
• Make the most of online offers. On the web offers are much below the other offers made by physical retailers because online retailers need not maintain a shop to showcase their merchandise. Since they are not spending in maintaining a physical outlet,they can offer you goods much more affordable.
• Consider the pros and cons of the baby cloth features. You might not end up disappointed upon delivery of the item.

Follow these basic rules while shopping online for your baby clothesThis guideline is not only for shopping your baby’s clothes,but for you to consider while shopping for any merchandize online: Use a secure server and web browser with industry security standards before you enter credit card information online; research the target site and verify the companies for authentication through contact information such as business name,address and telephone numbers; avoid using debit cards and consider calling up to take in your orders instead; and print out information on your order when you place it and keep the copies.

Following these tips will protect you from getting ripped while shopping online.

For more information visit www.avaswardrobe.co.uk

How Can Internet Marketing Help Your Small Business?

Did you know that content marketing costs 62% less than traditional marketing, despite generating 3 times as many leads? Content marketing is one of the fundamental types of internet marketing. Some marketers even believe it is the most important.

We’ve all heard that content is king. This is true for online marketing, as the content is an essential aspect of it.

Click for more, Bodysculpting Marketing

Why Online Marketing Matters

Online marketing offers numerous benefits to a business. If you’re a small business owner, regardless of your niche, you should be leveraging digital marketing to your advantage. This can open countless opportunities, even with a small budget. Digital marketing can be used to complement your business goals with just about any budget. And once your business starts growing, you can adjust your campaigns accordingly.

With the internet’s rise in popularity, the expectations of our customers have also started to grow. Presently, a customer expects a brand to have a professional website and cross-platform social media presence. A recent report on Ecommerce found that 85% of consumers perform research prior to making an online purchase. If the consumers find no trace of your brand, they might get discouraged from investing in your product.

Digital marketing offers a 2-way communications channel between businesses and their customers. This makes it easier for brands to reach out to their customers and promote customer retention. Offering the customers a way to contact your business in case they have questions is also highly favorable for building trust.

With the astonishing amount of time people spend online, digital marketing is the way to reach them. Digital marketing enables your business to reach your customers instantaneously. You can even choose where and how you’d like to reach out. Perhaps you get better conversions with a blog post that your customers read in the comfort of their home. Or a brief video they find on Facebook during their lunch break.

You can control all this, and much more, with the right digital marketing strategy. No matter your business’s target audience, you’ll find them online. Optimizing your return on investment (ROI)  is a question of where and how you choose to reach out.

Understanding Digital Marketing

Digital marketing can represent a path to a higher ROI, compared to other types of marketing. We appreciate that small businesses have a limited marketing budget. Therefore it is essential to optimize every penny spent.

Digital marketing is one of the most cost-efficient and scalable marketing models. You can see a great return with a small amount spent on ads. The instant scalability of most digital marketing types will enable you to increase the said budget anytime.

A popular strategy employed by small businesses is starting with a small advertising budget in the optimization phase. Once the marketing campaign is fine-tuned and the results are consistent, the budget can be scaled up. This will save a significant amount of money in your campaign’s testing phase.

If however, there’s no budget you can spare for marketing, it’s not a problem. Digital marketing offers numerous free marketing solutions for small businesses. Keep in mind that the results won’t be comparable to the ones from a complete marketing campaign. Start by creating social media profiles for your business and creating some content. Having a Google My Business listing is also important to build reliability and drive traffic.

In Conclusion

Online marketing is the best tool for small businesses that want to gain a leg up against large corporations. The right strategy can be used to grow your traffic, sales, and ROI.

If you’re ready to boost your business with digital marketing but don’t know where to start, then you’re in the right place. Salterra helps small businesses compete online by increasing their brand awareness and visibility.

Get in touch with us, and let us grow your business with affordable online marketing services!